Berklee Music Network

I worked with a very talented team of designers, developers, and stakeholders to document the roadmap and determine feature sets for this amazing community of Students, Staff, Faculty, and Alumni. In a Business Development role, I brought in several partners who have extended deals and discounts to the Berklee Community.

This is the public view of the Network.  A user can register, log in, search talent, view/post jobs, or learn about becoming a Partner. There is a public micro-site available, but all of the main features are inside the exclusive Network.This is the main reason members visit the Berklee Music Network. Jobs, Gigs, and Internships are posted here from Berklee Staff and external Employers. It is the most highly visited page in the Network. Ads served on this page are pulled from Google DFP.Groups in the Berklee Music Network are place where Members can share content, have topic-centered conversations, collaborate, and network.These are the brands represented in the Berklee Music Network. From here, Network Members click through to a Partner's page inside the Network. From that page, Members can access Deals and communicate directly with the company representative.This is a one-stop shop for Network Members. Multiple reputable music news sources in one place - a real time saver for people who visit multiple sites daily.This was the first newsletter created and sent to 21,000 Berklee Music Network Members. The CTR was 23.1%This newsletter was sent in April 2012 and delivered to 37,500 Network Members. Deliverability was 97.4%, Open Rate was 27.4%, and the CTR was 22.1%.This is the front side of the post-launch one-sheet highlighting the Berklee Music Network. This was distributed to potential Partners at the January NAMM 2012.This is the back side of the post-launch onesheet highlighting the Berklee Music Network. This 8.5x11 promotional piece was distributed to potential Partners at the January NAMM 2012.This is the front side of the pre-launch onesheet highlighting the Berklee Music Network. This was distributed at the January NAMM 2011.This is the back side of the pre-launch onesheet highlighting the Berklee Music Network. This was distributed at the January NAMM 2011.