Berkleemusic

While the Berklee Music Network was being developed, I started to take on marketing and business development tasks for Berkleemusic. I attended the National Association of Music Merchants (NAMM) in 2011 and 2012 – and scheduled more than 25 meetings for a three day trip.

Many of the Partners I brought in to the Berklee Music Network have since become partners for Berkleemusic.

I provided an outline, links, and content to the designer and developer at Berkleemusic to update old HTML code that existed on CD Baby's website.I worked with Latin Grammy on site placement. This homepage placement was launched in October 2012.I provided the content to BMI for placement on their site. All of the Berkleemusic links were coded and traffic is monitored.I worked with Sabian's e-Marketing Manager to run this contest. The winner was able to visit the Sabian factory and pick our a custom cymbal. He also won a free course with Berkleemusic. This two-week contest generated almost 3,000 views and 250 registrations via newsletter, site, and social media placements.I worked with Sabian's e-Marketing Manager to run this contest. The winner was able to visit the Sabian factory and pick our a custom cymbal. He also won a free course with Berkleemusic. This two-week contest generated almost 3,000 views and 250 registrations via newsletter, site, and social media placements. These are the details for the Sabian contest I facilitated.These are the details for the Sabian contest I facilitated. (continued)