Mass Appeal Entertainment


I worked with the designer / developer to create the main Mass Appeal site. This was then used as a template to create the individual artist sites. For this site, I built the playlist with SoundCloud, wrote the copy, set up all of the listed social media pages, and selected the images in the Artists / Projects section.

I also set up the entire Social Media presence for Mass Appeal including a WordPress Blog, Myspace, Facebook, Twitter, Reverbnation, and iLike


Newsletters & Segmented Mailing Lists

Via Constant Contact and Mad Mimi, I managed the email newsletter subscription process and handled all of the outgoing communication to a variety of segmented email lists.


In addition to creating Holiday Cards, I worked with designers to create marketing material to pitch projects on behalf of Mass Appeal. Please see the two links below for Print and Digital Brochures.


YouTube / Videos

All of the videos posted to Mass Appeal TV were created by Interns or Freelancers on behalf of Mass Appeal Entertainment. As part of our Organic SEO strategy, it was my mission to build up our Youtube account with content. I created all of the projects and directed the outcomes.

Lisa "Left Eye" Lopes: Webisode

The launch of all Youtube videos was planned strategically to support album releases.

There are Webisodes, Lyric Videos, Contest Videos, and more.

I created the Mass Appeal Entertainment Youtube channel which currently has 93 videos and has over 2,198,960 views.

This site was built for Noel Gourdin. It was designed from the Mass Appeal Entertainment template.This was the site design for and became the template design for the individual artist websites.This is the one-sheet included in the Solicitation Books used by Mass Appeal Entertainment's distributor for use in collecting retail orders.This is the solicitation sheet which drove the orders for Festa Mascarado at retail.