LYP Services

Market Research

  • Communicate with internal / external clients to understand and document business objectives
  • Collect and interpret data from various sources
  • Design or assist in the development and distribution of questionnaires and surveys to ensure the necessary data is captured
  • Conduct data analyses using traditional and advanced methods (qualitative and quantitative techniques)
  • Author and present reports containing actionable recommendations

Marketing Planning and Strategy

  • Create marketing plans and budgets
  • Create project timelines and recommended product rollout (digital and physical)
  • Direct project conference calls and create action items
  • Media buying: Cable, Online, Radio, Print, Outdoor
  • Outline dynamic budgets in Excel
  • Copywriting, proofreading, editing

Writing

  • Online and offline marketing material
  • Direct response copywriting
  • Customer retention and service
  • Lead generation
  • Proofreading and editing for spelling, grammar, and punctuation
  • Copywriting for any audience

Social Media Marketing

  • Social media account creation, maintenance, and expansion
  • Experience with Facebook, Twitter, Linked In, Pinterest, Instagram, YouTube
  • Planning and execution in both organic and paid media campaigns; all ad formats with conversion pixel tracking
  • Community management through engagement and customer service
  • Reporting and analytics using channel insights and/or 3rd party tools

Digital Marketing

  • Oversee development of websites, blogs, social media networks, and other online tools
  • Search Engine Optimization via meta tags, keywords, titles, and descriptions
  • Work with companies and creative talent to develop and commission content, including videos, e-books, educational content, and develop strategy for rollout and content placements
  • Work with designers to create and implement online banners and advertising plan

Business Development

  • Assessments of marketing opportunities and target markets
  • Intelligence gathering on customers and competitors (SWOT Analysis)
  • Generating leads for possible sales
  • Follow-up sales activity
  • Formal proposal writing and business model design

Training

  • Documentation creation – Tutorials, Manuals, Processes
  • Verbal and Visual Presentations
  • Assistance with Motivation, Time Management, and Mentoring